Which of the five competitive strategies best fits what AlDar is doing to build a competitive advantage?

Aldar has created several strategic plans and synchronized them according to the necessity and execution period. The competitive advantage gets by the company is related with strong but long term business strategies.

a. The most competitive strategy from Aldar will be its strong financial resource, and stakeholders. For such extensive property developing plans, you must have strong holds from owners. The company can take a chance for all its exclusive projects as it has got large number of investors.

b. • The investment system has also contributed to establish a strong platform for the company. Aldar has always believed in creating shareholders, and offer them a lucrative, and stable investing platform. It helps to make them understand about the possibilities of long term returns with benefits.

c. Aldar has built a strong reputation as one of the most reliable and credible real estate developing companies in UAE. The company has earned its value from its existing shareholders, and customers.

d. Aldar has tried to create something that would symbolize as efficient, modernized, sustainable and attractive environment to boost the economic growth, and establish a strong social venture in Abu Dhabi. The company believes to receive attraction from investors all around the world, and expand its business strategies in future projects.

e. Offering world class and long term property developing investment which in turn stakeholders can receive maximum amount of return. Aldar incorporates by evaluating the location, and its future economic status.

How do you evaluate this strategy success (or failure)? Why?

With its current strategic business plans, the company has already showed tremendous improvement to receive investor’s confidence. The company has focused on innovative real estate projects on prime locations which have been a significant improvement to stay as one of the successful real estate developing investors in Abu Dhabi. Aldar has also planned to work with couple of projects to target middle class citizens. This strategy will help them to receive more clients in both upper and middle class financial status holder. After the lunch in 2005, Aldar has already stated numbers of projects of property development that worth more than $80 billion USD. Aldar has always tried to build diversified portfolio in terms of style, attract clients from all around the world, and receive inward investment. The company has got sound portfolio as it is owned by leading institutions of Abu Dhabi, investors, shareholders. Due to its strong financial backups, and wide ranges of resources, top notch management expertise, and substantial amount of support from the government to receive the market driven property developing projects, Aldar has managed to show its value over the booming industry of properties in UAE.

What are the chief elements of Aldar’s business strategy as of the case time frame is concerned?

Aldar is one of the leading companies for the investment of property development and management. The company has taken significant steps to create a strong hold in current market condition. The business strategy of Aldar has been redesigned to compete with current market opportunities. In 2011, the company has focused on completing their existing projects, and stabilized their business plan to achieve a sustained and long term capital structure. In 2012, the company has undertaken few projects that have already shown enough promise to be successful in case of investing, and operating properties development. To receive returns at sustainable rate for the shareholders, Aldar has developed a strong strategic plan in terms of investment, development, and management of high quality real estate properties. Aldar has always produced a suitable working environment for all employees which have helped to execute their plans on required time plan. With multi-billion Dirham development projects, the company has a plan of developing the capital emirate, Abu Dhabi to become an international business city, and ultimate tourist destination. With most dynamic ideas for real estate markets, the company is planning to build the most prestigious, and unique development to state as benchmark in case of natural and cultural heritage in Abu Dhabi.