What are the chief elements of Aldar’s business strategy as of the case time frame is concerned?

Aldar is one of the leading companies for the investment of property development and management. The company has taken significant steps to create a strong hold in current market condition. The business strategy of Aldar has been redesigned to compete with current market opportunities. In 2011, the company has focused on completing their existing projects, and stabilized their business plan to achieve a sustained and long term capital structure. In 2012, the company has undertaken few projects that have already shown enough promise to be successful in case of investing, and operating properties development. To receive returns at sustainable rate for the shareholders, Aldar has developed a strong strategic plan in terms of investment, development, and management of high quality real estate properties. Aldar has always produced a suitable working environment for all employees which have helped to execute their plans on required time plan. With multi-billion Dirham development projects, the company has a plan of developing the capital emirate, Abu Dhabi to become an international business city, and ultimate tourist destination. With most dynamic ideas for real estate markets, the company is planning to build the most prestigious, and unique development to state as benchmark in case of natural and cultural heritage in Abu Dhabi.